I have never been to South Korea and if the beer is anything to go by I never intend to.Prime Max is another brew from the Hite Brewery in Yeongdeungpo-gu, Seoul who amazingly enough manage to have a majority share of the domestic beer market.
I can only imagine how appaling the competitor's beer must be!
Prime Max is meant to be a more premium beer than Hite and charges a slightly higher price while claiming to have a more complex flavour.
I couldn't notice much difference.
Neither beer is very nice, even when properly chilled.
When both beers start to warm up they taste pretty bad.
The slogan is the real clincher proclaiming loudly that the brew is a "delicious idea".
A nice idea more like....