Prime Max - The bastard cousin of Hite

I have never been to South Korea and if the beer is anything to go by I never intend to.

Prime Max is another brew from the Hite Brewery in Yeongdeungpo-gu, Seoul who amazingly enough manage to have a majority share of the domestic beer market.

I can only imagine how appaling the competitor's beer must be!

Prime Max is meant to be a more premium beer than Hite and charges a slightly higher price while claiming to have a more complex flavour.

I couldn't notice much difference.

Neither beer is very nice, even when properly chilled.

When both beers start to warm up they taste pretty bad.

The slogan is the real clincher proclaiming loudly that the brew is a "delicious idea".

A nice idea more like....

South Korea Reaches Hite Point of Success with Noble Ice Maiden

Several years ago I was informed by various foreigners that South Korean beer is awful and when I researched this information I found many others with similar complaints.

 

But now I have found strong evidence supporting the Korean Beer improvements after much diligent research and analysis of new materials that show my original statements were not totally balanced and that indeed the Korean people are reaching a new Hite Point of Success.

 

Never mind the Gangngam style because the Hite Ice Point style is much more attractive and enticing thanks to the endorsement of noble ice maiden and world famous Queen of Ice, Yuna Kim!

 

In the official company announcement it was explained that this is Yuna’s first ever alcohol endorsement and she was selected as her Olympic Winning Ice Skating image matches the brand dynamics of being "fresh and cool like Hite Beer!”

Good choice guys!!!

Hite Ice Point is using a new and increasingly popular process of creating the beer at zero degrees Celsius using an Ice Point Filtration System.

 

This is something other well known Asia market brands like Tiger Beer and Carlsberg Chill are also experimenting with since the system helps provide certain level of quality with fresh and crisp elements that create a cooler taste.

 

It seems that Hite is willing to push itself to a higher level of beer making for a premium drinking market target.

 

Korean Beer drinkers, your honour and taste is certainly an improving sight to be proud of and I hope to try this beer soon to find if the taste fully matches the amazing looks!

 

Another interesting Beer in Asia...

 

Same again? Yes please!