South Korea Reaches Hite Point of Success with Noble Ice Maiden

Several years ago I was informed by various foreigners that South Korean beer is awful and when I researched this information I found many others with similar complaints.

 

But now I have found strong evidence supporting the Korean Beer improvements after much diligent research and analysis of new materials that show my original statements were not totally balanced and that indeed the Korean people are reaching a new Hite Point of Success.

 

Never mind the Gangngam style because the Hite Ice Point style is much more attractive and enticing thanks to the endorsement of noble ice maiden and world famous Queen of Ice, Yuna Kim!

 

In the official company announcement it was explained that this is Yuna’s first ever alcohol endorsement and she was selected as her Olympic Winning Ice Skating image matches the brand dynamics of being "fresh and cool like Hite Beer!”

Good choice guys!!!

Hite Ice Point is using a new and increasingly popular process of creating the beer at zero degrees Celsius using an Ice Point Filtration System.

 

This is something other well known Asia market brands like Tiger Beer and Carlsberg Chill are also experimenting with since the system helps provide certain level of quality with fresh and crisp elements that create a cooler taste.

 

It seems that Hite is willing to push itself to a higher level of beer making for a premium drinking market target.

 

Korean Beer drinkers, your honour and taste is certainly an improving sight to be proud of and I hope to try this beer soon to find if the taste fully matches the amazing looks!

 

Another interesting Beer in Asia...

 

Same again? Yes please!

 

2013 New Year Greetings with Myanmar Beer and their Elegant CalendarGirls - Welcome to the New World

This New Year it seems the whole world was happy to say goodbye and good riddance to a 2012 filled by double-dip recession, debt and defaults; it pretty much sucked for a lot of people.

But Myanmar was an exception and I was amazed to hear significant transition to any democracy taking place in Myanmar (formerly Burma) with relaxation of oppressive policies and official encouragement of some political and media freedom.

If you know the history or have visited the country you will have been surprised of the speed of progress compared to before.

The last time I visited people were paranoid but there was always one person who would whisper to ask of the outside world or even want to know about their own country and "the Lady".

The Burmese were friendly and happy to see foreign faces and like most people just wanted to improve the situation for their family and for their country to develop - 7 or 8 years ago it was a dream but now they seem to have the chance of a generation.

I remember drinking a bottle of Myanmar Beer and thinking even the country was in bad shape but despite all the sanctions they still were able to make a more drinkable beer than was ever found in richer Thailand.

The beer had an interesting history but was a promising sign of the country's potential and this was reconfirmed later with a discovery of the distinct beauty of Myanmar Beer's Calendar Girls who are the beer's somewhat elusive brand ambassadors.

As their country attempts to move forward in 2013 I will be eager to update further on any beer related for Myanmar (especially the Calendar Girls.....!)

Happy New Year and Best Wishes to All!!!

http://beerasia.blogspot.com/2008/09/2008-myanmar-beer-calendar-girls.html?m
http://beerasia.blogspot.com/search/label/Myanmar%2FBurmese%20Beer
http://beerasia.blogspot.com/2008/12/myanmar-beer-in-can.html?m=0
http://beerasia.blogspot.com/2006/02/beer-myanmar-1500-baht-beer-and-junta.htm