Brahma – a Brazilian beer in London

This is the last of my beer reviews/highlights from my UK trip and strangely enough it is for Brahma, a popular Brazilian beer.

I picked up a bottle of the brew at the Yates pub in Leicester Square and found it to be a relatively indistinct pale lager somewhat similar to Corona.

Brahma is marketed as an easy-to-drink beer and this label is quite accurate, it is easy to drink but I also found it to be quite a forgettable beer.

It has been brewed since 1888 and due mainly to the colossal size of the Brazilian beer market Brahma is now one of the world’s best selling beers, sitting comfortably in the global top ten where it hovers between 7th and 8th position.

As part of a nationwide export push in Brazil the beer is being shipped all across the world and is now available in 15 countries including the UK, US, Canada, Russia, France, Australia and New Zealand.

By far the most unique aspect of Brahma is its interestingly shaped bottle, the relatively bland brew is nothing much to write home about but for a beer to become a global bestseller it is the branding and advertising that are the key drivers for growth with such beers tending towards the lowest common denominators in regards to taste.