Cheers Beer - Probably the worst beer in the world

Of all the mistakes made by the Thai beer industry Cheers "beer" has to be the biggest. There are absolutely no redeeming features to this beer. My theory is that nobody bothered to do a taste test before manufacturing and by the time anybody realised it was disgusting it was already in the shops and it would be a serious loss of face and money to put the stops on the whole thing. While many beers in Thailand taste like soap or chemicals it is rare that a brewery manages to produce a beer that combines both. It is completely undrinkable; I could not even finish a small 320ml can of the stuff.

Aside from Satan the people responsible for this calamity of an alcoholic beverage are the Thai Asia Pacific Brewery Company (TAPB). Their aim was to "capture a slice of the mainstream segment of the Thai beer market". I have no idea how they intended to do this with a beer than even Thai people won't drink. It tastes foul and at 5.6% it is not even attractive to alcoholics. It is cheap but so is Chang, which is much stronger and at least has some flavour.

The one thing TAPB did manage to do was create a cohesive marketing and distribution campaign. Adverts and billboards litter the country creating brand awareness. The only problem with this is that the beer also litters the fridges and shelves of shops around Thailand, somewhere they may stay for some time to come.

With most unpopular beers the shops normally wait till they sell out then simply do not reorder but I do not think that is even possible with Cheers. There simply can't be more than five people in the entire country that will drink this abysmal blemish on the world of alcoholic drinks. TAPB claimed to have invested 400 million Baht in this beer and I hope their shareholders hold management accountable for every satang of that money that will be lost.

The beer was officially launched on 29 September 2005 and is allegedly brewed with premium hops, malt and yeast from Europe and the US to create a full flavour and smooth taste. The absurd notion that this is made from anything but the piss of an unattractive colony of lepers should not be even briefly entertained.

This beer deserves nothing but condemnation and if I spoke Thai well enough then I would surely have returned the beer to the shop where I bought it and asked for a refund. Instead I chose to hurl the half filled can of putrid liquid as far as I could from my balcony. This is probably the worst beer in the world.