South Korea Reaches Hite Point of Success with Noble Ice Maiden

Several years ago I was informed by various foreigners that South Korean beer is awful and when I researched this information I found many others with similar complaints.

 

But now I have found strong evidence supporting the Korean Beer improvements after much diligent research and analysis of new materials that show my original statements were not totally balanced and that indeed the Korean people are reaching a new Hite Point of Success.

 

Never mind the Gangngam style because the Hite Ice Point style is much more attractive and enticing thanks to the endorsement of noble ice maiden and world famous Queen of Ice, Yuna Kim!

 

In the official company announcement it was explained that this is Yuna’s first ever alcohol endorsement and she was selected as her Olympic Winning Ice Skating image matches the brand dynamics of being "fresh and cool like Hite Beer!”

Good choice guys!!!

Hite Ice Point is using a new and increasingly popular process of creating the beer at zero degrees Celsius using an Ice Point Filtration System.

 

This is something other well known Asia market brands like Tiger Beer and Carlsberg Chill are also experimenting with since the system helps provide certain level of quality with fresh and crisp elements that create a cooler taste.

 

It seems that Hite is willing to push itself to a higher level of beer making for a premium drinking market target.

 

Korean Beer drinkers, your honour and taste is certainly an improving sight to be proud of and I hope to try this beer soon to find if the taste fully matches the amazing looks!

 

Another interesting Beer in Asia...

 

Same again? Yes please!

 

China Beer Drinkers are Fastest, Asia Keeps Pace, Rest of World are Lightweights, claims Euromonitors

This is a very interesting set of global beer data showing the "Fastest Growing Beer Markets in the World" which are increasingly being pushed into overdrive by myself and some very, very dedicated Asian beer drinkers..

Honourable mention should be given to the Central and Latin American countries who are supporting their local bars and beer industries......unlike their sober, unfun loving neighbours in the north and the south.

And apparently Nigeria, Egypt and what looks to be Saudi Arabia aren't quite as dry as people might think...not exactly known internationally for their beer brands, or much other alcohol at all. Good for the locals, I hope!?!?

Anyway it is time for me to get another Beer in Asia....

Same again?

 

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Best Beer Brands in South East Asia - Top of Mind Tipples?

Way back in 2006 I blogged about my favourite beers from across Asia - http://beerasia.blogspot.com/2006/12/best-beers-in-asia.html - since then I have travelled and worked and drank beer in pretty much every country in ASEAN (apart from Brunei which is dry....) so I figured it was time for me to refocus just on the "Best Beers in South East Asia".

When I excluded the beers from China, Japan, Korea, India etc. and instead considered only between the ASEAN countries which my top of mind & gut feeling strongly led me towards the following top 5 tipples:

1) Beer Laos - especially refreshing when served in gigantic, towering pitchers of "Beer Sot" which literally means fresh beer or draft beer and which is only available at selected outlets inside of Laos. My favourite place to drink Beer Laos has to be by the Mekong River in Vientiane while eating Laab and Khao Niao (sticky rice) and watching the world go by.

2) Bia Hoi - consistently served fresh with your noodles at food stalls all over the streets of Vietnam and hugely popular with the older generation Vietnamese who drink it from early morning time onwards - these people know a good tipple when they taste it and they have no need for excessive branding and display advertising used by international brands as these drinkers only consume consistently decent quality Bia Hoi and so that is exactly what the food stalls provide.

3) Tiger Beer - best served ice cold from a bottle and most enjoyable when the beer is combined with Singaporean specialities like Crab Curry or Singapore Fried Noodles. Tiger Beer is always worth a looksee when I am visiting Singapore.

4) Beer Myanmar - a tasty beer that really shines against the less distinct competition across the border in Thailand. This brew from Myanmar/Burma remains one of the best things the country has had to offer and is tremendously popular inside the country. Now that economic sanctions are starting to lift there is huge investment flowing into the beer industry and, hopefully, some beer exports will begin to flow outwards as well.

5) Angkor Beer - this brew is one of Cambodia's leading national brands and is popular with mostly everyone from locals to tourists to expats due to its fairly easy going fresh draft lager main caveat is that the brewery is based on the seaside in Sihanoukville province and once you hatasted the beer freshly rolled out and poured in your mug as you sit on the beach then it is hard to go back to drinking the same beer in the mainland cities since the beachside beer is impossible to compete against, even with itself...

Leave a comment below if you have a different list of Beer Brands from anywhere else in South East Asia on the top of your mind!!!

Tiger Street Football Kicks Off Registration in Cambodia

I just received a tip about some very interesting news for anybody interested in beer and football and that lives in Asia-Pacific, Tiger Beer gonna have a football party and they even arranged the Tiger Cage Girls to get things started!!!! Take a look at this news release for full details:

TIGER STREET FOOTBALL 2013 KICKS OFF REGISTRATION IN CAMBODIA

The Tiger Street Football 2013 Tournament is kicking off in Cambodia for the first time with local teams signing up to compete in the Phnom Penh, Siem Reap and Sihanoukville Provincial Qualifiers.

Representatives of Tiger Beer, organizer and main sponsor of the tournament confirmed that it will be the largest sports event of its kind to take place in Cambodia with hundreds of local teams expected to compete in qualifying matches.

Only the 32 best ranking teams will make it to the Tiger Street Football National Finals in Phnom Penh on 15th and 16th March where teams will have to battle for triumph against not only each other but also with well-known international teams from Holland, Germany and France.

The international playoffs will be broadcast live from Cambodia to the rest of ASEAN and Asia-Pacific by ESPN Star Sports who is a close partner with Tiger Beer and Tiger Street Football.

Following this the winning champions and runners up from the Cambodian finals will join the Regional Grand Final at Guangzhou in China where they will show their skills and compete against the winning teams from other countries of Asia for a chance to become Tiger Street Football Champion of 2013.

The tournament was first launched in 2011 as an adrenaline pumping, fast paced street football tournament that has quickly grown over 1,500 football teams established in Thailand, Singapore, China, Malaysia and Vietnam in just two years thanks to wildly popular battles between local champions and top international teams from Holland, France, Spain, Argentina and two times champions.

2013 is seeing the largest expansion since launching with the tournament arriving in 3 new countries – Cambodia, Mongolia and Australia.

Football and Futsal players are quick to adapt and experience the high octane Tiger Street Football match format of two teams, consisting of not more than 5 players on the pitch/court which is secured inside an especially built Cage.

Games are 14 minutes long with 2 halves of 6 minutes each and a 2-minute half-time break that keeps crowds on the edge of their seats as players rapidly showcase their powerful styles and skilled kick techniques.

But more than just amazing displays of the top street football styles, Tiger Street Football also includes a lively carnival featuring plenty of on and off pitch action with a host of activities such as skills showcase and exclusive autograph sessions with Tiger Street Football ambassador and football legend Fabio Cannavaro as well as the elegantly beautiful Tiger Cage Girls plus games and prizes.

The teams that win the national tournament are awarded cash prize of $3,000 for the champion, $1,500 for second place and $500 for third place, with many other great prizes to be given away during the tournament.

To be eligible to join the Cambodian stage of the tournament, players must be male and at least 18 years of age as of 1st March 2013.

So just one question remains; does your team have the power and skill to qualify for the grand final in Guang Zhou, China?

Take a look to find out more by visiting our website: www.tigerstreetfootball.com.

Countdown to New Year (in Blog Time) - 8 Years with Asian Beers!

The Weekly Blog of All the Beer in Asia aka BeerAsia.Blogspot.com aka "expat who drinks Asian Beer then complains blog" will have been active for an astonishing span of 8 years blogging about the local beer scene.

As we enter February 2013 I wanted to recap from the very beginning of this blog which launched at the end of this same month in what seems ever such a long time ago in 2006 when I set it up after a long day stuck in the office that I wanted to find a way to cut off from with a different area to focus instead.

Paranoid of intruding into business or personal areas and not willing to blog about daily life or vanity pre-facebook fluff the only subject I felt capable of exploring while staying interesting enough for both myself and others was Beer........in Asia!

My experiences during the first months as an expat in South East Asia had turned into an ongoing mission to sample local beer offerings in the Asian countries I was visiting and to catalogue the good, the bad and the downright ugly beers of the region - especially the godawful stuff.

And now after 8 years I figured it was time to try and refocus with a newly active approach that takes into consideration the following blogging requirements:

1. Weekly Blog should be Weekly: I have not been able to keep up with weekly posts since 2007 and 2008 but it is time to change priorities for 2013 and I have been blogging more in the past 4 weeks than I did in the last 3 years combine.
2. Paying Attention to the Calendar: Seasons and Holidays create many beer research opportunities to visit places or to go to parties and special dinners when there are often newer local brands often more available.
3. Asian Beer Industry Coverage: Local Breweries are trying to develop their offerings and while lots of beer brands might suck but many things such as TV Ads, Events and News Stories are worthwhile for me to cover more often.
4. More Interaction with Others: I also would love to engage and interact with readers in more diverse ways of discussing and finding out about local beers, insights and recommendations.